YouTube is the second most popular website in the world, and it’s a great place to share your videos.
In this article, we will walk you through everything you need to know about how to rank your videos on YouTube!
How Does YouTube Work?
YouTube is a search engine, just like Google, and it uses algorithms to rank videos.
There are two main ranking factors on YouTube:
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The quality of your video
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The engagement your video gets
The quality of your video is determined by things like the production value, length, and topic.
The engagement your video gets is determined by things like the number of views, comments, likes, and shares.
To rank your videos on YouTube, you need to focus on both the quality of your video and the engagement your video gets.
Here are a few tips to improve the quality of your videos:
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Use high-quality equipment
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Shoot in HD
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Keep your videos short and to the point
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Use keyword-rich titles and descriptions
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Optimize your thumbnail image
And here are a few tips to improve the engagement of your videos:
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Use attention-grabbing thumbnails
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Use eye-catching titles
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Create transcripts of your videos
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Provide value in your videos
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Engage with your viewers in the comments section
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Promote your videos on social media
By following these tips, you can improve the quality and engagement of your videos, which will help you rank higher in YouTube’s search results.
5 Effective Strategies Rank Videos On YouTube!
Now that you know how YouTube works, let’s look at seven strategies you can use to rank your videos higher in YouTube’s search results.
1. Keyword Research
Keyword research is the process of finding keywords that people are searching for on YouTube.
To do keyword research, you can use the YouTube Search bar.
The YouTube Search bar is a great place to start your keyword research because it shows you the most popular keywords that people are searching for on YouTube.
To find keyword ideas, start by typing in a seed keyword into the YouTube Search bar.
For example, if you sell dog food, you might start with the keyword “dog food.”
As you type in your seed keyword, YouTube will suggest keywords that are related to your seed keyword.
Make a list of all the related keywords that you want to target.
You can also use other keyword tools such as TubeBuddy, which is a great tool for YouTube keyword research.
Once you have a list of keywords, you can start optimizing your videos for SEO.
2. Optimizing Video
Here are a few tips to optimize your videos for SEO:
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Use your keywords in the title of your video.
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Use your keywords in the description of your video.
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Use tags to label your video with your keywords.
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Optimize your thumbnail image for SEO.
Using target keywords in your title and tags will help YouTube understand what your video is about, which will help you rank higher in YouTube’s search results.
3. Publish A High-Retaining Video
YouTube wants to show people videos that they will watch all the way through.
To do this, YouTube looks at how long people watch a video and how much of the video they watch.
This metric is called “watch time.”
Watch time is a key ranking factor on YouTube, which means that the longer people watch your video, the higher your video will rank on YouTube.
To create a high-retaining video, start by hooking your viewers in the first few seconds of your video.
You can do this by using an attention-grabbing thumbnail and title.
Once you have their attention, you need to keep them engaged by providing valuable, entertaining, or informative content.
Finally, end your video with a call-to-action that encourages your viewers to watch another one of your videos.
4. Similar Content
YouTube also recommends videos that are similar to the ones that people are watching.
So, if you want your videos to be recommended, you need to create videos on the same topic, around the same length, and with the same/similar tags.
For example, if you have a cooking channel and you want your videos to be recommended next to other cooking videos, you need to create videos on the same topic, around the same length, and with the same/similar tags.
5. Trending Topics
YouTube recommends videos on trending topics!
To take advantage of this, you need to create videos on trends that are popular in your industry.
To find out what trends are popular in your industry, you can use Google Trends.
Google Trends will show you a list of related topics that are trending in your industry.
You can then create videos on those trending topics.
6. Promote Your Videos
The final tip is to promote your videos.
You can promote your videos by sharing them on social media, email, and other channels.
The more people who watch your videos, the higher your videos will rank in YouTube’s search results.
Conclusion
YouTube SEO is a process of optimizing your videos to rank higher in YouTube’s search results.
To do this, you need to do keyword research, optimize your videos for SEO, publish high-retaining videos, create similar videos, and promote your videos.
By following these tips, you can optimize your videos to rank higher in YouTube’s search results.
If you have any questions, please leave a comment below.
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