Previously, if someone wanted to create multiple YouTube channels, they had to open a new YouTube account for each one. Quite time-consuming? Yes, we think so too.
At present, however, you can set up more than one channel on YouTube by using your existing YouTube/Google account. When you create these new channels, it will create a Brand Account linked to your personal account.
Why Should You Create New YouTube Channel?
Creating multiple channels helps in content segmentation, which appears to be necessary when your brand encompasses a wide range of verticals, and you have a large existing audience. There are various reasons why you might want to set up more than one YouTube channel, such as:
§ Varying Video Types
A separate channel makes sense if you have many video niches and your following is sizable (more than 10,000 subscribers).
§ Appeal to Various Audiences
It’s possible to have two distinct video series with entirely different objectives. If so, it could be better to create a separate channel for them so they can appeal to various audiences.
§ Improves Searchability
Having many channels enables your viewers to find your content more easily without getting distracted by other types of videos.
How to Set Up More Than One Channel on YouTube?
You can add multiple channels to your first YouTube account. The process is easy; simply follow these steps to get started:
- Sign in to YouTube using your Google ID.
- Next, navigate to the YouTube channel switcher.
- Look for the option “Create a new channel” and select it.
- Give your new channel a name.
- Finally, click “Create.”
After you are done with that, give your new channel a different brand. You can change profile avatars and more by going to the channel settings.
To change channels, go to the YouTube channel switcher and select the one you want to see.
How to Maintain More Than One Channel on YouTube?
Although making multiple channels through one main account saves a lot of time, managing them together can still be a little hectic. Do not fret; if you follow these simple steps, you are good to go!
§ Begin with a Good Channel Description
Your channel description explains who you are to new and potential subscribers. So, it’s critical that you provide them with enough information to entice them to click the subscribe button.
§ Create Your Brand Identity
Your YouTube channel, like your brand, should have a distinct visual identity. Make certain to develop such a brand identity. Add a channel icon, such as a logo, that represents your brand. You will also need a good banner image. This makes your channel look polished and aids in the creation of brand awareness.
§ Post Regularly
Your audience is hungry for content. If you already have videos prepared for your second account, you can upload and publish them to the second channel directly. By publishing videos through a schedule, your audience will know when the next one is going to be uploaded.
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